SIX Magazine

by Rachael Oku

FLIK Hall

Under the SEA

A designer who has been impressing fashion editors with her striking prints since the conception of her eponymous brand in 2009 is Flik Hall. A Central Saint Martins graduate who worked for House of Holland before setting out on her own, Hall’s forthcoming offering for SS12, takes her trademark aesthetic for movement and print and juxtaposes it with luxury of the highest order.

Flik Hall’s SS12 collection film is created in collaboration with Ashley Joiner:

Inspired by the eroticism relating to the form and ethereal symbolism of the octopus and cecaelia; prints feature extreme close-ups of octopi skin and twisting tentacles, utilising a variety of textures to take on a life of their own. Using British-sourced fabrics, the effects are spellbinding: leather is emblazoned with eyelets to take on the guise of octopi suckers, while printed leather deftly appears transformed into lace, featuring punched out holes seductively exposing the wearer’s skin. Silhouettes are narrow and fluid, structured and free.

Clever use of materials such as Neoprene further enhance the consumer’s notion of their relationship with the water, playing upon the senses and bringing the collection full circle, demonstrating a marriage between civilisation and the natural world.

Cacophonies of colour intermix with gentle shades; peach, orchid and lilac sit alongside harsh yellows and slate blues. With all manufacture taking place right here in the UK, the results are dynamic and edgy. A romantic collection in the true sense of the word and a heady mix of fantasy, Hall’s designs represent femininity at its most potent.

Volt Magazine

Portable TV

FLIK HALL’S OCTOPUS ALTER-EGO

By Jenna Hawkins / November 15th, 2011 in Fashion / London / 204 views

London based designer Flik Hall’s SS’12 collection, I Hear You Calling, is an avant-garde recreation of wearable staples infused with intricate patterns and design elements reminiscent of the shapes and textures of an octopus.  Having interned at House of Holland and Giles Deacon after completing her studies at the prestigious Central Saint Martins school, Hall developed her love of prints, which came into fruition during her first collection in SS’10.

A year later and Hall described her most recent collection as “a range emblazoned with high-tech looking prints in globular shapes and fleshy or inky hues”.  Having previously worked directly with real octopi for an accessories collection has given Hall the insight and knowledge to recreate the sea creature’s aesthetic through colour, movement and texture.  Tentacle-esque patterns, harsh cut outs and fabrics such as silks and leathers are juxtaposed together forming hybrid creatures with oceanic connotations, much like a cacaelia (half octopus, half human).

Directed by Ashley Joiner, the film for I Hear You Calling, is much like Hall’s designs, a mixture of real life and fantasy, infusing elements of mixed media with the fluid movements of mermaid-like model, Claudia Devlin, a red-headed beauty who—with her elfin features—is a real life Ariel, stuck between the earth and the sea, while Hall’s designs are a second skin for her eight legged alter-ego.

DETAILS

• Directed by
  Ashley Joiner
• Starring
  Claudia Devlin
• Crew
  Jodie Herbage, Tim Deiling
• Release Date
  1 November 2011
• Band
  Phaedra
• Label
  Flik Hall

FLIK HALL SS12 Fashion Film

Model: Claudia Devlin @ Premier Model Management
Cinematography: Jodie Herbage
Music: Phaedra
Editing: Tim Deiling
Director: Ashley Joiner